{ I design and build }

Simple, Effortless Experiences

Figma => Hand-Coded Prototypes

Prototype: Micro Job Search Feature for NetOne

    • Dynamic job search functionality

    • Responsive design for optimal viewing on different devices

    • Modular component structure for easy maintenance and scalability

  • Utilized a JSON file to store and manage job listing data. This approach facilitated easy manipulation and retrieval of data within the application.

    • File Location: The JSON file was stored locally in the project's root directory.

    • Purpose: Enabled the application to dynamically render job listings based on the structured data in the JSON file.

    • Implementation: The data from the JSON file was fetched and used to populate various components, ensuring the app displayed up-to-date job information.

    • HTML

    • Javascript (React)

    • Tailwind CSS

    • Vercel & Github for deployment

    • JSON for data management

Prototype: Concept LP for Paul Mitchell, The Color

    • Search Salon Locator by State

    • Responsive design for optimal viewing on different devices

    • Color Scheme: Incorporated Paul Mitchell's The Color signature colors to create a cohesive look that strengthens brand recognition.

    • Typography: Used brand-specific fonts to maintain consistency and enhance readability.

    • Imagery: Selected and edited images and videos that resonate with the brand’s message and appeal to the target audience.

    • Layout: Designed a clean, organized layout that highlights key information and guides users towards desired actions.

    • Animation: Added JavaScript animations of bees to highlight the main ingredient, adding a fun and memorable touch.

    • HTML

    • Javascript

    • CSS

    • Github pages for deployment

    • JSON for data management

Prototype: Concept Homepage for NetOne

    • Dynamic job search functionality

    • Responsive design for optimal viewing on different devices

    • Modular component structure for easy maintenance and scalability

  • Utilized a JSON file (jobData.json) to store and manage job listing data. This approach facilitated easy manipulation and retrieval of data within the application.

    • File Location: The JSON file was stored locally in the project's root directory.

    • Purpose: Enabled the application to dynamically render job listings based on the structured data in the JSON file.

    • Implementation: The data from the JSON file was fetched and used to populate various components, ensuring the app displayed up-to-date job information.

    • HTML

    • Javascript (React)

    • Tailwind CSS

    • Vercel & Github for deployment

    • JSON for data management

Prototype: Concept LP for Paul Mitchell, The Color

    • Search Salon Locator by State

    • Responsive design for optimal viewing on different devices

    • Color Scheme: Incorporated Paul Mitchell's The Color signature colors to create a cohesive look that strengthens brand recognition.

    • Typography: Used brand-specific fonts to maintain consistency and enhance readability.

    • Imagery: Selected and edited images and videos that resonate with the brand’s message and appeal to the target audience.

    • Layout: Designed a clean, organized layout that highlights key information and guides users towards desired actions.

    • Animation: Added JavaScript animations of bees to highlight the main ingredient, adding a fun and memorable touch.

    • HTML

    • Javascript

    • CSS

    • Github pages for deployment

    • JSON for data management

Case Studies ()

Case Study: iOS App for Buyma

Project Overview:

As Lead UX/UI Designer, I designed Buyma's iOS app for their U.S. app launch. This six-month project focused on creating a seamless mobile experience.

Designing an iOS App for Buyma.us

Key Points:

  • Challenges: Complex purchase process, inadequate conversion flow, and lack of aesthetic cohesion.

  • Design Solutions: Simplified checkout, enhanced search functionality, and cohesive visual design.

  • Features Added: Direct messaging, favorites, and compliance with Apple’s guidelines.

Case Study: UX Research

Project Overview:

In 2018, I transformed the school picture day process into a digital system, serving over 5,000 families in Los Angeles public schools. My role included UX research, journey mapping, persona development, and prototyping.

Digitizing the school picture day process

Key Points:

  • Challenges: Inefficiency, high costs, errors, and limited accessibility.

  • Design Solutions: Increased efficiency, reduced costs, improved accuracy, and better data management.

  • Personal Reflection: This project highlighted the need for sustainable, inclusive digital solutions, balancing innovation with respect for tradition.

Case Study: Responsive Web App for NetOne

Project Overview:

I led the redesign of NetOne Talent's web application, enhancing its recruitment processes across various devices. The project focused on improving data management, user navigation, and responsiveness.

Redesigning a responsive web app for NetOne

Key Points:

  • Challenges: Data overload, lack of design artifacts, and absence of user feedback.

  • Design Solutions: Hierarchical content strategy, visual hierarchy, Auto Layout for dynamic scaling, and user-friendly interface elements.

  • Tools Used: Figma, Adobe CC, Miro