Designed and launched Oddmentshop.com, a curated e-commerce experience rooted in slow commerce values. Led all digital strategy—from brand identity and UX/UI to content design, product copy, and ad creative. Built on Shopify with customizations for mobile-first layouts, performance ads, and elevated product storytelling. The project reflects a focus on thoughtful user journeys, minimalist design systems, and intentional, brand-aligned digital marketing.

Led UX/UI design for Buyma’s U.S. iOS launch—a luxury fashion marketplace app entering a new market. Focused on simplifying onboarding, streamlining mobile purchase flows, and aligning visual design with the brand’s high-end tone. Designed low- to high-fidelity flows and contributed to feature improvements to support conversion. The project balanced fashion-forward visuals with intuitive navigation for U.S.-based shoppers.

Redesigned NetOne Talent’s B2B recruitment platform to support complex hiring workflows across desktop, tablet, and mobile. Led UX/UI strategy, including wireframes, mockups, and prototypes for user flows like job matching, candidate tracking, and onboarding. The project emphasized responsive design, content clarity, and scalable component systems to support evolving business needs and platform functionality.

Crafting engaging digital experiences, projects include landing page prototypes and email campaigns emphasizing brand consistency and conversion. Designs feature brand aesthetics, animations, and responsive layouts to boost interactivity, ensuring accessibility across devices. Highlighting mid to low-funnel content for brands like John Paul Mitchell, my portfolio reflects a focus on optimizing user journeys through cohesive design and strategic digital marketing.

Developed a micro-job search prototype focused on responsive design, dynamic functionality, and modular components to support ease of iteration. Leveraged JSON for streamlined data handling and seamless rendering of listings. Built using React and Tailwind CSS, the application was deployed via Vercel, delivering a clean, scalable experience. The project demonstrates an understanding of front-end architecture, UI structure, and interactive, accessible web design.