About Me
Hi, I’m Soo Yeon — a digital experience designer who brings thoughtful design to life through strategy, storytelling, and clean execution. I create user-centered, visually engaging digital experiences that prioritize clarity, functionality, and purpose.
My background spans e-commerce, education, and digital media—designing for brands like John Paul Mitchell Systems, Cape Robbins, and Buyma, as well as leading platform redesigns and product launches for start-ups and independent clients. Most recently, I founded Oddmentshop.com, a curated concept shop rooted in slow commerce, where I led all digital design, branding, and launch strategy.
I have a strong working knowledge of front-end development (HTML, CSS, Tailwind, JavaScript, React), which helps me collaborate smoothly with developers and ensure my designs are technically thoughtful and scalable. I also work with generative AI tools to support efficient workflows and elevate content strategy in creative ways.
I'm always excited to collaborate on meaningful projects. Let’s build something impactful together!